We stay out of the sun to avoid damaging our skin, abut our product needs the same TLC! If you’re wondering why some of your product is as effective as it once was, it could be as simple as where you’re keeping it! Here are some tips I researched by Aishwarya Anandanathan who’s a freelance writer and marketing specialist has worked for brands around the world:
“VITAMIN C PRODUCTS
Vitamin C is a wonder ingredient that effectively fades dark spots and hyper pigmentation. But heat and sunlight have a detrimental effect on it. Vitamin-C-based formulas tend to oxidize and break down easily, rendering them less effective. Changes in smell or color are indications that they are not being stored correctly. It’s recommended to always keep your Vitamin C creams and serums in a cool, dark place.
Retinol is an ingredient that promises to deliver radiant, youthful skin. But it loses its potency when exposed to sunlight. UV rays have a destabilizing effect on it, so you shouldn’t be using products with retinol during the day. Dermatologists recommend only using retinol at night. Also, be sure to store any products with this powerful ingredient in a cool, dark place.
Although sunscreens are meant to protect your skin from the harmful rays of the sun, exposing these products to sunlight can diminish their efficacy. These formulas are typically tested for stability in indoor conditions, and intense sunshine may destabilize them. As a result, some of the key ingredients can become inactive, leaving you more susceptible to sunburns. If you’re heading out for a day in the sun, make sure you carry your sunscreen in a thick or insulated bag, so it’s not directly exposed to the sun
Unlike the other products on this list, it’s a good idea to store your eye creams in the refrigerator. The cold temperature has been proven to reduce puffiness under eyes. Storing them in the fridge may also increase their effectiveness and potency.
Skincare and beauty products can be a big investment, so storing them correctly is the least you can do to maintain and preserve their potency. Follow our storage guidelines to get the most out of your creams and serums and you’ll be able to make use of them until their expiration.”